The Nyman Method™ | Nyman Group

Understanding the audience

One thing every executive must anticipate when making presentations is a skeptical audience. It doesn’t matter whether speaking to the board, investors, employees, potential business partners, government agencies, or community groups. All it can take is one challenging question, poorly answered, to lose credibility in the audience’s eyes. With The Nyman Method™ for persuasive messaging, executive presenters learn the framework for getting and staying on point.

Knowing who, what, and how

The Nyman Method™ is a proven approach designed to help executives reach into the hearts and minds of their audience and then frame their messages accordingly. At its core, The Nyman Method™ is a tool of persuasion, guiding the presenter through multiple questions concerning why, what, and how to communicate. Its two major components are audience analysis and format; together, they work to create a powerful, cohesive, persuasive message.

Telling your story

Every successful presentation incorporates powerful stories. Nyman provides a unique pathway for executives to create stories that persuade, engage, create buy-in, and motivate others. At Nyman, we understand that everyone has a story to tell. We know that a colorful, relevant and well-timed story can make or break a presentation.